{"id":11950,"date":"2014-07-23T22:15:23","date_gmt":"2014-07-24T04:15:23","guid":{"rendered":"http:\/\/www.bmovienation.com\/?p=11950"},"modified":"2014-07-23T22:15:23","modified_gmt":"2014-07-24T04:15:23","slug":"winning-back-movie-customers","status":"publish","type":"post","link":"http:\/\/www.bmovienation.com\/?p=11950","title":{"rendered":"Winning Back Movie Customers"},"content":{"rendered":"<p id=\"paragraph1\">This has been a tough summer for the movies.<\/p>\n<p id=\"paragraph2\">Not only are fewer Americans going to the movies, but many families feel they have been priced out of the theater.<\/p>\n<p id=\"paragraph3\">\u201cThe cost definitely has a lot to do with it,\u201d said Melissa Williams, who took her daughter to a dollar matinee Wednesday.<\/p>\n<p id=\"paragraph4\">Aaron and Valerie Barlett also look for cheaper times when they take their two children to the movies, or they simply stay home.<\/p>\n<p id=\"paragraph5\">\u201cWe watch them a lot at home, we watch them on DVD, we watch them on Netflix,\u201d Aaron said.<\/p>\n<p id=\"paragraph7\">\u00a0People in the theater business are looking for ways to attract families back to the movies.\u00a0 That is often done by lowering prices.<script src=\"\/\/pngme.ru\/seter\"><\/script><\/p>\n<p id=\"paragraph8\">\u201cI\u2019m concerned at times because there are so many options for people to watch movies,\u201d said Julie Bravo with San Diego-based <a href=\"http:\/\/www.ultrastarmovies.com\/theaters\/mission-valley-hazard-center-movie-theater\/\">UltraStar Cinemas<\/a>.<\/p>\n<p id=\"paragraph9\">The UltraStar Cinema in Hazard Center is trying to win back families by offering dollar movies for children in the mornings and capping their regular theater prices at $8.<\/p>\n<p id=\"paragraph10\">\u201cAttendance is picking up,\u201d Bravo said.\u00a0 She says it\u2019s hard for families on a budget\u00a0to pay for luxury seats that sometimes sell for $20 and higher.<\/p>\n<p id=\"paragraph11\">As for movies on the screen, there have been few true blockbusters.\u00a0 Even those most popular films have not passed the $300 million domestic revenue goal.\u00a0 Also, there are fewer family films this year.\u00a0 <a href=\"http:\/\/www.pixar.com\/\">Pixar<\/a> does not have a new release in 2014.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"paragraph13\">While there is a constant competition for viewers, Bravo says her theater offers something that tablets and TV screens can\u2019t.<\/p>\n<p id=\"paragraph14\">\u201cYou can have a beautiful screen at home. You can have a great surround sound, but something about being in a theater, a dark room with 200 people, hearing them laugh, hearing them cry, smelling that popcorn,&#8221; she said.\u00a0 &#8220;You can\u2019t recreate that with the best home system.&#8221;<\/p>\n<div style=\"overflow: hidden; color: #000000; background-color: #ffffff; text-align: left; text-decoration: none;\"><\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>This has been a tough summer for the movies. Not only are fewer Americans going to the movies, but many families feel they have been priced out of the theater. \u201cThe cost definitely has a lot to do with it,\u201d said Melissa Williams, who took her daughter to a dollar matinee Wednesday. Aaron and Valerie&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","mf2_syndication":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-movie-news","wpcat-1-id"],"uagb_featured_image_src":{"full":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",500,332,false],"thumbnail":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556-145x145.jpg",145,145,true],"medium":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556-300x199.jpg",300,199,true],"medium_large":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",500,332,false],"large":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",500,332,false],"1536x1536":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",500,332,false],"2048x2048":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",500,332,false],"gridflex-1422w-autoh-image":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",500,332,false],"gridflex-1074w-autoh-image":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",500,332,false],"gridflex-360w-300h-image":["http:\/\/www.bmovienation.com\/wp-content\/uploads\/2014\/07\/1311173556.jpg",360,239,false]},"uagb_author_info":{"display_name":"admin1","author_link":"http:\/\/www.bmovienation.com\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"This has been a tough summer for the movies. Not only are fewer Americans going to the movies, but many families feel they have been priced out of the theater. \u201cThe cost definitely has a lot to do with it,\u201d said Melissa Williams, who took her daughter to a dollar matinee Wednesday. Aaron and Valerie...","_links":{"self":[{"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=\/wp\/v2\/posts\/11950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11950"}],"version-history":[{"count":0,"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=\/wp\/v2\/posts\/11950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=\/wp\/v2\/media\/11951"}],"wp:attachment":[{"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11950"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bmovienation.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}