{"id":2926,"date":"2012-05-20T15:48:49","date_gmt":"2012-05-20T21:48:49","guid":{"rendered":"http:\/\/www.bmovienation.com\/?p=2926"},"modified":"2012-05-20T15:48:49","modified_gmt":"2012-05-20T21:48:49","slug":"youve-sunk-my-battleship","status":"publish","type":"post","link":"https:\/\/www.bmovienation.com\/?p=2926","title":{"rendered":"You’ve Sunk My Battleship"},"content":{"rendered":"

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\nOnce again, it was all about The Avengers at the box office, as three new releases failed to even approach the Marvel superhero blockbuster\u2019s third-weekend gross of $55.1 million, according to studio estimates.
\nThe movie dropped 47 percent \u2014 an admirable hold for a picture that\u2019s putting up such huge numbers. By the end of Sunday, The Avengers will have made an estimated $457.1 million domestically, passing $450 million in a record 17 days. (The previous record holder, The Dark Knight, reached that milestone in 27 days.) Meanwhile, The Avengers also passed Pirates of the Caribbean: Dead Man\u2019s Chest to become Disney\u2019s biggest movie ever both domestically and worldwide. It now sits in fourth place on the all-time worldwide chart, behind only Avatar, Titanic, and Harry Potter and the Deathly Hallows \u2014 Part 2.
\nThe Avengers\u2018 continued dominance meant fewer moviegoers for Battleship, which sunk on arrival with only $25.3 million. That\u2019s the worst domestic opening ever for a movie with a reported budget of at least $200 million. (Universal spent $209 million on the PG-13 picture.) It\u2019s also a smaller debut than this year\u2019s other notorious flop, John Carter, which started out with $30.2 million. To the dismay of Tim Riggins fans everywhere, Taylor Kitsch has now starred in two of the year\u2019s biggest bombs.<\/p>\n

Image Credit: Frank Masi
\nBattleship has so far earned $226.8 million overseas, which will help to lessen the damage from the movie\u2019s dismal opening here. Also, Universal will clearly be hoping that the upcoming Memorial Day holiday weekend will soften the film\u2019s second-weekend decline.
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\nStill, no matter how you look at it, Battleship\u2018s performance is a major disappointment. Moviegoers weren\u2019t able to get past the idea of a seeing a board-game adaptation crossed with an alien-invasion flick, although those who did see it gave it an okay \u201cB\u201d rating according to the market-research firm CinemaScore. Battleship struggled to attract younger moviegoers, as 55 percent of its audience was at least 30 years old. Men represented 57 percent of ticket buyers.
\nIn third place, The Dictator collected a decent $17.4 million for a five-day tally of $24.5 million. (The movie opened on Wednesday.) The result is a bit of a setback for star Sacha Baron Cohen, whose prior comedies Borat and Bruno debuted to $26.5 million and $30.6 million, respectively. Now the question is whether the Paramount movie will fall at the same velocity as Bruno, which ultimately ended its domestic run with just $60.1 million. Both The Dictator and Bruno earned a poor \u201cC\u201d grade from CinemaScore audiences, which isn\u2019t a promising sign. However, whereas Bruno dropped an alarming 39 percent from Friday to Saturday, The Dictator managed to rise 16 percent.<\/p>\n

Image Credit: Melinda Sue Gordon
\nThe movie cost $65 million to produce and drew a young, male crowd \u2014 65 percent of the audience was male, and 56 percent was under the age of 25. Overseas, The Dictator fared well for an R-rated comedy, earning $30.3 million in 29 markets and topping the weekend in Australia and a number of European territories, including the United Kingdom and Germany.
\nThe weekend\u2019s other new comedy, Lionsgate\u2019s pregnancy-themed What to Expect When You\u2019re Expecting, debuted to an underwhelming $10.5 million. The PG-13 movie, which cost $40 million and features an ensemble including Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chris Rock, and Dennis Quaid, attracted a crowd that was 70 percent female and 64 percent over the age of 25. CinemaScore participants gave it a lackluster \u201cB-\u201d rating.
\nAmong holdovers, the Tim Burton film Dark Shadows plunged a steep 57 percent for $12.8 million. The $125 million horror comedy, starring Johnny Depp as an out-of-his-time vampire, has so far drained $50.9 million domestically and $81.3 million overseas.
\nIn limited release, the sports drama Crooked Arrows, starring Superman Returns\u2018 Brandon Routh as the coach of a Native American lacrosse team, scored a surprisingly solid $280,000 from 55 theaters. The British geriatric comedy The Best Exotic Marigold Hotel continued to excel in limited release, grossing $3.3 million from 178 locations. The movie jumped 22 percent this weekend even though it didn\u2019t add any additional theaters. However, another British comedy, Hysteria, debuted to only $40,800 at five theaters.
\n1. The Avengers \u2014 $55.1 mil
\n2. Battleship \u2014 $25.3 mil
\n3. The Dictator \u2014 $17.4 mil
\n4. Dark Shadows \u2014 $12.8 mil
\n5. What to Expect When You\u2019re Expecting \u2014 $10.5