Say what you will about Cloverfield there is no denying that it generated massive buzz and was a huge hit. JJ Abrams re-invented the found footage movie with his monster flick.

This movie was as much a marketing juggernaut as it was a box office smash hit. The studio used a very unique viral campaign to not just promote the film but make us practically beg them to take our money and let us see it. In the end its shaky cam made me want to puke but it was still a hit with many.

Cloverfield revolves around a monster attack in New York as told from the point of view of a small group of people.