Ask Bruce Campbell about the “B-word” and the actor won’t take offense.

Although making B-movies is often seen as a step down for so-called A-list celebrities, the “Evil Dead” star practically built a long career and a loyal fanbase around them.

“B-movie” is a bad word for Campbell. Instead, the 56-year-old actor sees it as a badge of honor.

“I never apologize for B-movies because B-movies can do a lot more creatively than a movie that costs $300 million,” Campbell said. “With $300 million, you’ve got all kinds of rules. I find the higher the budget, the less interesting the movies are, in my opinion.”

With B-movies, you don’t have to hold off on killing lead characters for a potential sequel, according to Campbell. You also don’t have to worry about offending too many people and missing out on a PG-13 rating. Instead, you can just do your job and create a film in line with your creative vision, he said.

It’s a job that Campbell takes seriously. It’s also a job that takes him to all sorts of places, including the Biggest Little City where he’s set to appear at Reno Comic Con this weekend. Besides Campbell, the event for pop culture geeks will feature actors such as Norman Reedus of “The Walking Dead” as well as comic book artists, animators and special effects people.

Before that, however, Campbell made a stop at Gallup, New Mexico, where he quickly tweeted about a UFO sighting in typical irreverent fashion. The real reason for visiting Gallup, however, was to shoot a new film called “Highly Functional.” The indie film centers on a washed-up country star played by Campbell, who wounds up with an unlikely companion.

“He’s kidnapped by a kid with Asperger’s syndrome to go sing a country song for this caretaker who had a heart attack,” Campbell said by phone from New Mexico. “It’s a very weird road trip movie.”

Then, it’s onward to Reno Comic Con, the last stop on organizer Wizard World’s event tour this year, which starts Friday and runs through Sunday at the Reno-Sparks Convention Center. In typical Campbell fashion, the actor sent out an amusing tweet to mark the occasion:

“See you in one week, Reno. Gird your loins!”

That’s basically a very, very, very old-school way of saying tie up and tighten your tunics for battle. Well, that or hard labor. Spoiler alert: Campbell won’t show up in a girded tunic but might appear in cowboy attire during one of his Reno Comic Con days. Then again, that isn’t really a stretch for the former star of “The Adventures of Brisco County Jr.” television show.

Events such as Reno Comic Con are the perfect setting for Campbell thanks to the direct link it provides him with his fans. From horror geeks to pop culture nerds, Comic Con is filled with Campbell’s peeps — the kind of people who not only like his work but are game about his fun antics.

“We have a lot of fun doing these crazy Q-and-A’s where I torment fans and bring them up onstage,” Campbell said. “Occasionally, money exchanges hands and we find out their hidden talents.”

Meeting fans, however, is just half of the equation for Campbell. Part of the fun is being a fan himself and meeting up with his colleagues. These include sneaking into a photoshoot to put rabbit ears behind “Castle” star Nathan Fillion or yelling “Oh my God, it’s Michael Rooker!” at the top of his lungs to mess with the “Walking Dead” and “Guardians of the Galaxy” actor while he signs autographs.

Campbell also loves seeing old-school favorites such as 1960s Batman star Adam West and “I Dream of Jeannie” actress Barbara Eden.

“(West) has a dry sense of humor and always dresses like a dandy,” Campbell said. “(Eden’s) like a thousand years old but she was hot and she’s still hot, and I told her she’s still hot.”

Asked which scheduled guest he most looks forward to seeing at the Reno event, Campbell quickly said “Shatner! Shatner!” with the same enthusiasm of a fan. Just a few days ago, both actors engaged in Twitter banter about their social media following and Lady Gaga after the “Star Trek” star officially reached 2 million followers.

It’s a relationship that started after both met at an event. Campbell admits to being nervous because William Shatner had a reputation for not wanting to be bothered. Fortunately for Campbell, he wisely refrained from making a tired Star Trek reference, opting to break the ice by referencing Shatner’s TV show from the 1980s instead.

“I talked to him about some trivia about T.J. Hooker and it worked!” Campbell said. “He’s always fun. I always come up, pay my respects and I leave him alone.”

Despite dabbling in all sorts of genres, horror continues to have a special place in Campbell’s heart. The actor is especially excited about returning as Ash Williams in Starz’s upcoming “Evil Dead” TV series.

“It’s gonna be this fall, it’s coming like a freight train,” Campbell said. “Crabby, middle-age Ash is back.”

Although the Evil Dead movies had their share of violent scenes, Campbell is not a fan of films that solely concentrate on shocking gore. It takes a lot of skill to misdirect audiences and get the timing just right to make them jump out of their seat, he said. His favorite horror movie, for example, is Roman Polanski’s psychological thriller, “The Tenant.”

“It has very little blood or actual carnage or monsters but it’s really creepy because it makes you think you’re going crazy, and that takes a talented filmmaker,” Campbell said. “Putting a guy’s (private parts) in a vise for half an hour like this torture porn stuff, that’s lazy film making.”

Campbell also empathizes with artists who run into challenges while trying to make it in the movie industry. His bestselling autobiography, for example, highlighted the “working stiffs” that make up the bulk of Hollywood and don’t make as much money.

The fact that a book that looked at unpopular Hollywood movies actually became popular was poetic for Campbell. The actor holds a grittier view of the film industry and what he sees as an emphasis on formulaic blockbusters that are safe and maximize profits.

“I’m shocked that good movies are made at all,” Campbell said. “A lot of people in Hollywood know they’re making sh–, and they can’t help but have disdain for it or make excuses.”

For all the issues with the industry, however, Campbell has enjoyed working on films. Just the opportunity to visit various cities and countries he’s never visited before has been invaluable in shaping his world view and thoughts as a person, he said.

For a man who’s done his fair share of freaking out people and dabbling in scary things, Campbell’s biggest fear doesn’t involve spiders or heights or blood. Instead, it’s something less tangible — something that can possess people in scarier ways than any movie demon.

“Ignorance is terrifying,” Campbell said. “The craziest (stuff) I’ve ever heard come out of people who live in the middle of nowhere who don’t interface with the real world. I think there are a lot of people that can benefit from that exposure (to the world) so you have a tolerance for people who live on the same planet with you.”