B Movies In Advertising

Car insurance brand Bingle has unveiled the fourth of its B-movie themed killer giant beast campaign, this time featuring an attack by a giant spider.

Earlier slots portrayed a 50 foot woman rampaging Sydney, a flying saucer attack on Melbourne and a wasp-woman running amok.

“Bingle is all about delivering great value-for-money, comprehensive car insurance. Our job is to let people know about it in a way that cannot be ignored,” said Kathryn Jennings, Bingle marketing manager.

Says Murray Redwood, creative director of the gho agency said: “This campaign is quite literally built upon a big idea. It’s all about getting a smile that sends punters onto the Bingle website.”